Welcome in
Summary
Sales over time
Needs attention
Best sellers
Channel mix
Web orders
Where they come from
Orders placed in this period · real fees from Amazon
Amazon result
Amazon by marketplace
After Amazon fees
Booked by Amazon in this period, not tied to an order
Amazon account costs
Ads performance
Google + Meta, converted to at the ECB rate of each day. Amazon ads are billed by Amazon and show under Amazon account costs.
Campaigns
Platform numbers next to orders our own site matched to the campaign
Site orders use the Google campaign id in the landing URL and Meta's utm_campaign. Add utm_campaign={{campaign.name}} to Meta ads to fill it.
Amazon performance
Sales at marketplace prices (incl. VAT in Europe, like Seller Central and the Ads console); profit on net sales ex VAT. All in at the ECB rate of each day. Ad sales: Sponsored Products 7 days after the click, Brands and Display 14 days.
Sales, ad spend and TACOS
Ad types
Marketplaces
Profit after Amazon fees, then after ad spend
Amazon SKUs · kept separate from the webshop and B2B
SKU profitability
Campaigns
Sponsored Products · what shoppers typed
Search terms
Stock now · pace of the last 30 days
FBA stock
Brand Analytics · weekly
Organic vs paid per keyword
Amazon data sources
Products & categories
Net ex VAT. Webshop, Amazon and B2B are separate lists. Amazon profit is after Amazon fees. Sold-out items are flagged so ads can be paused.
Webshop
Top 40 products
Amazon
Top 40 Amazon products
Wholesale store · kept separate
Top 30 B2B products
Categories
Markets
Webshop + Amazon
Website traffic
First-party tracking on the webshop (Shopify custom pixel). Visitors without analytics consent count anonymously.
Funnel
Traffic sources
Entry page views
Top pages
Devices
Data health
What feeds the dashboard, and what to fix in Shopify or the cost list for accurate margins.
Data sources
Cost prices that look wrong
Shopify cost per item above 1.5× the selling price (ex VAT), so left out of margin. Last 90 days.
Best sellers without a cost price
Webshop and Amazon products sold in this period
Margins outside the warning band
Amazon SKUs not linked to a shop product
Last 90 days. They get no cost price, brand or category until linked: add them to analytics.sku_map.
Sync problems
Failed runs in the last 24 hours.